This is a student work from the University of Central Sweden, intended to train students to capture external knowledge and packaging structure. Among the participating student designers are students from Japan. This is a conceptual brand, which is fully presented from structure to visual design.
biscuit packaging ideas
In the graphic packaging project course at Central University of Sweden, students exchanged experiences with Japanese students from three schools. The idea was to create packaging and visual concepts for Japanese senbei biscuits and green tea on the Swedish market. We created the SAIKAI brand, which stands for "Farewell."
The hexagon represents communication and balance, inspired by nature. Nature is also the source of inspiration for patterns, mountains, wind blowing, rivers flowing, tea fields and rice fields. The biscuit box can not only protect the biscuits, but also serve as a tray. In addition, the entire packaging looks very interesting.